The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech. In each episode, Sean, Tim, and Ryan sit down to chat about the hard-hitting questions related to sales, marketing, and tech. You can subscribe on iTunes, Soundcloud, Spotify, and Google Play Music.
In this episode, we talk about Hubspot product updates and changes coming to WordPress.
HubSpot has released its December product spotlight, which includes a number of improvements across the platform.
First, HubSpot made a number of changes to the Sales Hub and CRM. All Professional and Enterprise customers can now export data from four key analytics tools (Contact Analytics, Sales Content Analytics, Sales Team Productivity, and Service Team Productivity) for easier reporting outside of HubSpot. Along with this comes improvements to funnel reports, enhancements to the Revenue Analytics too in Sales Hub Enterprise, and new features for HubSpot admins.
Other updates introduced this month focus on:
- LinkedIn Lead Gen ads in HubSpot
- Changes to the Chatflow Builder
- Custom Targeting for Conversions (in beta)
- Image Optimization
- HubSpot Video in Templates and Sequences
- And more
To learn more about the other features included in this batch of updates, watch the December 2019 Product Spotlight.
WordPress has launched Gutenberg 7.1 which includes includes several user interface improvements, enhancements, and bug fixes. Some of the big changes introduced with this update are a new welcome UI for new users, the introduction of table captions, and a UI mechanism to toggle between edit and select modes. Additionally, the update introduces a new fixed-mobile toolbar and improved multi-block section experience, as well as more than two dozen bug fixes.
App of the Week: MetaSurvey
MetaSurvey allows you to create interesting and engaging surveys to gather insights from your audience. What makes MetaSurvey so interesting, is that it uses a Tinder-like to present the user with a unique and interactive way to answer yes or no questions. Once the user reaches the bottom of the stack, they are presented with an open-ended card which invites to leave more detailed thoughts.
The Lightning Round: What We’re Reading This Week
- Introducing Pinterest Trends, showing the power of insights IRL
- Google extends “Incognito Mode’ in Maps to iOS users
- Google Ads Explanations Beta; Explains Large Performance Changes
- Year in Search 2019
Listen or watch for new episodes each Friday, or check out the archives to watch past episodes on-demand. Like what you hear? Leave us a review or let us know in the comments!