Posts in Sales Strategy

Conference Room

Why You Might Be Waiting Too Long To Demo Your Product Or Service

April 14th, 2016 Posted by Analyze My Marketing Efforts, Close Leads Into Customers, Inbound Sales, Sales Enablement, Sales Strategy No Comment yet

New research suggests sales teams might be waiting far too long to show a demo of their product or service, frustrating prospective buyers. See the chart.

State of Inbound 2015

Why Do Senior Executives Favor Inbound More Than Their Mid-Level Managers?

October 13th, 2015 Posted by Marketing Strategy, Sales Strategy No Comment yet

Learn why Senior Executives favor inbound marketing vs outbound, and what leading organizations do differently. Read the highlights and download the full report.

all content roads lead to insight

How To Integrate Challenger Into Your Content Marketing Strategy [GUIDE]

September 24th, 2015 Posted by Content Marketing, Marketing Strategy, Sales Strategy No Comment yet

Learn how to spark intrigue, introduce your commercial insight, and confront with your frame-breaking idea through the Challenger SIC Content Framework. Read more.

Challenger Sale

Why the Challenger Sale is a Must Read for Marketers

August 26th, 2015 Posted by Marketing Strategy, Sales Strategy No Comment yet

For sure, a book with “Sale” in the title doesn’t sound like a must read for marketing teams – but once you understand the core lesson – that buyers value representatives and organizations that teach them something new about their business or industry more than they do anything else – it becomes clear that Challenger methodology is just as valuable to marketing as it is for sales.