Posts in Marketing Strategy

The 3 Types of Content Pillar Pages & When to Use Them

September 22nd, 2017 Posted by Blogging, Content Marketing, Inbound For Everyone, Marketing Strategy No Comment yet

Interested in creating a pillar content strategy for your website? Here are the 3 types of pillar content you should consider: Pillar, Sub-Pillar, and Resource.

editorial-guidelines-for-marketers

Why Every Marketing Team Needs Editorial Guidelines, and How to Create Your Own

August 11th, 2017 Posted by Blogging, Content Marketing, Marketing Strategy No Comment yet

If your marketing efforts include regularly publishing to a blog or website, then you need to create a set of editorial guidelines. Here’s how.

higher ed personas

3 Emerging Student Personas You Might Be Overlooking

July 17th, 2017 Posted by Higher Education, Marketing Strategy No Comment yet

If you’re a higher ed marketer and you’re not targeting these 3 emerging personas, you could be missing out on studnet applications.

What is a Marketing Scorecard

What is a Marketing Scorecard?

May 15th, 2017 Posted by Marketing Strategy No Comment yet

Marketing scorecards are a powerful tool for aligning your team against key business objectives. Learn what they are and how to use them to drive results.

Is Marketing ruining Sales?

Is Your Marketing Team Ruining Your Relationship with Buyers Before You Even Pick Up the Phone?

January 13th, 2017 Posted by Marketing Strategy No Comment yet

Marketing was created to help Sales. But sometimes Marketing can damage your relationship with buyers and not even realize. Here’s everything you need to know.

Planning Your SMART Goals

How to Set Smart Marketing Goals for 2017 [Plus Free Template]

December 7th, 2016 Posted by Analyze My Marketing Efforts, Inbound For Everyone, Marketing Strategy No Comment yet

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Use this free template for guidance.

Increase ROI with Google Adwords

How Working with a Google Adwords Agency Increases ROI

October 13th, 2016 Posted by Marketing Strategy No Comment yet

Hiring an agency to lead your PPC campaigns can do wonders to your ROI. Read about how these experts can maximize your ROI and drive real results for your company.

Sales Revenue

Is it High Time Marketers Start Focusing More on the Bottom of the Funnel?

September 16th, 2016 Posted by Marketing Strategy No Comment yet

Are you focusing the majority of your time at the top of the sales funnel and forgetting about the bottom? You may be missing out on potential opportunities by not focusing your energy to where the buyer is closest to the sale.

2017 Marketing Trends

The Top 7 Marketing Trends That Will Dominate 2017

August 31st, 2016 Posted by Marketing Strategy No Comment yet

Interactive content and inbound advertising should be topics discussed at your next marketing meeting. Learn how these and other trends are coming up next year.

Twitter for Inbound

5 Reasons Why Twitter Should be a Part of Your Inbound Strategy

August 3rd, 2016 Posted by Attract Visitors, Marketing Strategy, Social Advertising, Social Publishing No Comment yet

With 313 million active Twitter users, there is A LOT of opportunity to connect with potential leads. Learn about the 5 reasons why Twitter is a must-have in your inbound strategy.