Posts in Marketing Strategy

higher ed personas

3 Emerging Student Personas You Might Be Overlooking

July 17th, 2017 Posted by Higher Education, Marketing Strategy No Comment yet

If you’re a higher ed marketer and you’re not targeting these 3 emerging personas, you could be missing out on studnet applications.

What is a Marketing Scorecard

What is a Marketing Scorecard?

May 15th, 2017 Posted by Marketing Strategy No Comment yet

Marketing scorecards are a powerful tool for aligning your team against key business objectives. Learn what they are and how to use them to drive results.

Is Marketing ruining Sales?

Is Your Marketing Team Ruining Your Relationship with Buyers Before You Even Pick Up the Phone?

January 13th, 2017 Posted by Marketing Strategy No Comment yet

Marketing was created to help Sales. But sometimes Marketing can damage your relationship with buyers and not even realize. Here’s everything you need to know.

Planning Your SMART Goals

How to Set Smart Marketing Goals for 2017 [Plus Free Template]

December 7th, 2016 Posted by Analyze My Marketing Efforts, Inbound For Everyone, Marketing Strategy No Comment yet

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Use this free template for guidance.

Increase ROI with Google Adwords

How Working with a Google Adwords Agency Increases ROI

October 13th, 2016 Posted by Marketing Strategy No Comment yet

Hiring an agency to lead your PPC campaigns can do wonders to your ROI. Read about how these experts can maximize your ROI and drive real results for your company.

Sales Revenue

Is it High Time Marketers Start Focusing More on the Bottom of the Funnel?

September 16th, 2016 Posted by Marketing Strategy No Comment yet

Are you focusing the majority of your time at the top of the sales funnel and forgetting about the bottom? You may be missing out on potential opportunities by not focusing your energy to where the buyer is closest to the sale.

2017 Marketing Trends

The Top 7 Marketing Trends That Will Dominate 2017

August 31st, 2016 Posted by Marketing Strategy No Comment yet

Interactive content and inbound advertising should be topics discussed at your next marketing meeting. Learn how these and other trends are coming up next year.

Twitter for Inbound

5 Reasons Why Twitter Should be a Part of Your Inbound Strategy

August 3rd, 2016 Posted by Attract Visitors, Marketing Strategy, Social Advertising, Social Publishing No Comment yet

With 313 million active Twitter users, there is A LOT of opportunity to connect with potential leads. Learn about the 5 reasons why Twitter is a must-have in your inbound strategy.

Inbound Success

6 Ways Inbound Marketing Can Propel Your Company into Success

July 26th, 2016 Posted by Inbound For Everyone, Marketing Strategy No Comment yet

Don’t use the interruptive, distracting and irrelevant marketing that everyone tunes out. Learn about the 6 ways the inbound marketing methodology keeps people coming back for more.


5 Website Must-Haves to Capitalize On and Attract Traffic

July 20th, 2016 Posted by Attract Visitors, Blogging, Close Leads Into Customers, Email Marketing, Marketing Strategy, SEO & Keyword Researach, Social Advertising, Social Publishing, User Experience No Comment yet

We all want to have more website visitors. But how can that be made possible with so many other similar website competitors? The key is to believe that you can drive traffic to your website and to follow these 5 easy steps.