Posts in Higher Education

Conferences

6 Must-Attend Conferences for School Marketing Professionals

October 18th, 2017 Posted by Attract Visitors, Higher Education, Learn From Others In My Industry No Comment yet

Several top school marketing experts share their favorite marketing conferences, what makes them great, and tips for getting the most out of attending.

higher ed personas

3 Emerging Student Personas You Might Be Overlooking

July 17th, 2017 Posted by Higher Education, Marketing Strategy No Comment yet

If you’re a higher ed marketer and you’re not targeting these 3 emerging personas, you could be missing out on studnet applications.

higher ed blog ideas

50 Blog Topic Ideas for Colleges and Universities

July 10th, 2017 Posted by Blogging, Higher Education No Comment yet

Are you a higher ed marketer who’s run out of topics for your admissions blog? Here are 50 blog titles you can use as inspiration in your content creation efforts.

higher ed thank you pages

5 Ways to Get More Value from Your University’s Thank You Pages

July 3rd, 2017 Posted by Higher Education, Lead Nurturing No Comment yet

Universities can use thank you pages to help guide prospective students along the enrollment process. Here’s everything you need to know to be successful.

Student on Laptop

5 Rules of Effective CTAs in Higher Ed Marketing

June 26th, 2017 Posted by Calls-To-Action, Convert Visitors Into Leads, Higher Education No Comment yet

Use these 5 rules of higher ed inbound marketing to create attractive, honest, and effective CTAs that push your prospective students forward in the process.

Higher Ed Social Media

3 Student Engagement Channels to Utilize In Higher Ed Marketing

June 19th, 2017 Posted by Higher Education No Comment yet

Social media, brand ambassador programs and alumni surveys all offer higher ed institutions new channels to engage with their current and prospective students.

Higher Ed Applications Personas

The Good, The Bad, and The Non-Traditional: A Guide to Multiple Personas in Higher Ed Marketing

June 12th, 2017 Posted by Higher Education No Comment yet

Higher ed marketers miss a lot of applicants by only targeting their ideal student personas. See what additional personas you might be overlooking.

College student search

The Millennial’s Choosing Methodology: 3 Ways the College Search Has Changed

May 19th, 2017 Posted by Higher Education No Comment yet

The college search has changed. Here’s how Millennials are using the power of the internet, social media, and honest reviews to help choose the right school.

Student Personas

How To Use Student Personas To Increase Applications (Plus Free Toolkit)

April 3rd, 2016 Posted by Higher Education, Learn From Others In My Industry No Comment yet

The best way to understand what prospective students and prospective student parents are looking for in a school is to get to know them. Learn how to create personas for your school and download the toolkit.

Inbound Marketing for Higher Education

Inbound Marketing for Higher Education: Why It’s Time To Make The Shift

March 29th, 2016 Posted by Attract Visitors, Blogging, Close Leads Into Customers, Content Marketing, Convert Visitors Into Leads, Email Marketing, Higher Education, Learn From Others In My Industry No Comment yet

Learn how inbound marketing can help your college or university attract students, boost enrollment and engage donors with this helpful guide.