Posts in Content Marketing

2018 marketing trends

4 Marketing Trends to Look Out For in 2018

November 14th, 2017 Posted by Content Marketing, Marketing Strategy No Comment yet

The new year is right around the corner. With that in mind, here are the big marketing trends you should be keeping an eye on for 2018 and beyond.

The 3 Types of Content Pillar Pages & When to Use Them

September 22nd, 2017 Posted by Attract Visitors, Blogging, Content Marketing No Comment yet

Interested in creating a pillar content strategy for your website? Here are the 3 types of pillar content you should consider: The 10X Pillar, Sub-Topic-Pillar, and Resource Pillar Pages

google-pillar-page

The Pros and Cons of Pillar Content

September 21st, 2017 Posted by Blogging, Content Marketing, Inbound For Everyone, SEO & Keyword Researach No Comment yet

Wondering if Pillar Content is the right marketing strategy for you? Here are all of the pros and cons of pillar content that you should consider.

Pillar Content

Pillar Content vs. Cornerstone Content vs. Flagship Content: What’s the Difference?

September 21st, 2017 Posted by Content Marketing, Inbound For Everyone, SEO & Keyword Researach No Comment yet

Pillar content is the hot new thing in content marketing. But what exactly is it, and how does it differ from cornerstone content and flagship content? Truth is…

video-marketing

Inbound 2017 Sneak Peek: 7 Sessions to Take if You’re Interested in Video

September 13th, 2017 Posted by Content Marketing, Hubspot, Inbound For Everyone, Marketing News No Comment yet

People keep saying it: Video is the future of marketing. If you need some help creating a video strategy, these sessions at Inbound 2017 are just what you need.

double-content-video

Two Ways to Get Double the Value Out of Your Content by Repackaging It as Video

September 6th, 2017 Posted by Blogging, Content Marketing No Comment yet

Creating content takes a lot of time, effort, and money. Get more out of your written content by repackaging it into video to extend your reach.

supplement blog posts with video

How to Decide Which of Your Blogs Should be Supplemented with Video

August 25th, 2017 Posted by Attract Visitors, Blogging, Content Marketing No Comment yet

You’ve heard it before: You need to start adding video to your text blog posts. But how should you prioritize which blog posts you supplement with video first?

mission-statement-blog

Why Your Company’s Blog Needs a Mission Statement

August 18th, 2017 Posted by Attract Visitors, Blogging, Content Marketing No Comment yet

We’ve all heard of mission statements when it comes to business. But did you know your blog should have a mission statement? Here’s why.

editorial-guidelines-for-marketers

Why Every Marketing Team Needs Editorial Guidelines, and How to Create Your Own

August 11th, 2017 Posted by Blogging, Content Marketing, Marketing Strategy No Comment yet

If your marketing efforts include regularly publishing to a blog or website, then you need to create a set of editorial guidelines. Here’s how.

Content creation for tourism

How to Create Amazing Inbound Content for Tourism Destinations

August 8th, 2017 Posted by Attract Visitors, Blogging, Content Marketing, Tourism No Comment yet

Creating amazing, quality content is critical for an effective inbound marketing campaign. But how should you actually go about creating that content?