Posts in Analyze My Marketing Efforts

Topic Cluster Strategy

How To Measure The Performance of Topic Clusters

November 20th, 2017 Posted by Analyze My Marketing Efforts No Comment yet

Learn how to measure the impact and performance of your topic clusters and pillar pages using HubSpot and Google Analytics. By analyzing the outcomes of your efforts, you can show the impact you’re having on organizational goals, and justify further investment into the approach.

Planning Your SMART Goals

How to Set SMART Marketing Goals for 2018 [Plus Free Template]

November 8th, 2017 Posted by Analyze My Marketing Efforts, Inbound For Everyone, Marketing Strategy No Comment yet

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Use this free template for guidance.

Eye Chart See Data

How to Measure Call-to-Action Impressions Using Google Tag Manager

October 26th, 2017 Posted by Analyze My Marketing Efforts, Attract Visitors, Blogging, Calls-To-Action, Convert Visitors Into Leads No Comment yet

You know that your blog traffic has gone up, but you’re not hitting your lead generation goals. What gives? The answer might lie in the placement of your CTA’s. Here’s how to find out.

What is a Marketing Scorecard

5 Ways to Get More Value out of Your Databox Google Analytics Dashboard

September 20th, 2017 Posted by Analyze My Marketing Efforts No Comment yet

To get the most value out of your Google Analytics dashboard, you’ll need to make some customizations, configure some options, and most importantly, get it it into the hands of your team. Read on to learn about 5 customizations that will help you get more value out of your Databox dashboard.

Why Even Content Marketers Need to Get Good at Analytics

August 3rd, 2017 Posted by Analyze My Marketing Efforts, Blogging, Content Marketing No Comment yet

For content marketers, analytics might not be the most fun part of the job. But being good at analytics is essential to make sure your content performs well.

The Stack Episode 11

How to Know If Your Google Analytics Metrics Are Any Good – The Stack Ep. #11 [Show Notes]

July 28th, 2017 Posted by Analyze My Marketing Efforts, The Stack No Comment yet

In this week’s episode, we share tips and tricks for comparing and benchmarking Google Analytics data to answer a simple question: Are your numbers good, or bad?

The Stack Episode #8

5 Must-Have Social Media Dashboards – The Stack Ep. #8 [Show Notes]

July 7th, 2017 Posted by Analyze My Marketing Efforts, The Stack No Comment yet

This week we share 5 dashboards that can help you better analyze your social media efforts so that you know whether or not you are hitting your goals.

Integrate Google Analytics and HubSpot

How to Capture Google Analytics Traffic Source Data with HubSpot Forms

May 5th, 2017 Posted by Analyze My Marketing Efforts 2 comments

Sometimes the Original Source data that HubSpot provides you with just isn’t enough. Enjoy this step-by-step guide for capturing Google Analytics traffic source data in hidden HubSpot form fields.

Conversionrateoptimization

CRO: 4 Steps To Developing an Optimizer Mindset

December 6th, 2016 Posted by Analyze My Marketing Efforts No Comment yet

Conversion rate optimization is much more than a simple task. CRO should influence everything you do in digital marketing and to do so successfully, you must develop a specific mindset. Here are 4 tips to get you started.

Inbound Strategy Mistakes

3 Inbound Marketing Strategy Mistakes to Avoid

August 12th, 2016 Posted by Analyze My Marketing Efforts No Comment yet

Not finding the sweet spot for your business? Learn about the three reasons why your inbound marketing strategy might not be working.