Will Purcell

Will, with a journalism and broadcasting background, is now a Marketing Strategist at Pepperland. He enjoys golf, sports, coffee, and dogs in his free time.

How to Structure a Podcast [5 Easy Steps]

03/24/2020
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When starting a new podcast, it’s important to build a campaign that promotes consistent growth and success. However,...

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5 Tips for Interviewing Podcast Guests

03/16/2020
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Interviews are essential to nearly every podcast regardless of topic or format. That’s because interviews offer several...

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How to Write a Podcast Script

03/08/2020
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Writing a script is an important step in planning for an upcoming podcast recording. In this article, we take a deep...

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Why You Should Market Your School Through Inbound Marketing

02/10/2020
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Reaching prospective students can be one of the most challenging aspects of enrollment marketing for private and...

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7 Conferences Marketers in Higher Education should Consider in 2020

01/06/2020
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When it comes to growing your university’s overall outreach to future, current and former students, enhancing your...

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Applying the Inbound Methodology to School Marketing Campaigns

11/18/2019
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When it comes to increasing enrollment for independent schools, the marketing playbook has changed. With the digital...

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4 Steps to Creating More Accurate Student Personas

11/05/2019
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The first step in creating an inbound marketing plan for your college or university should always be to start with an...

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Learn About

Pepperland Marketing Roundtable
Marketing
These inbound marketing tips and strategies will help you build a marketing strategy designed to appeal to today’s modern, empowered buyers.
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Pepperland Marketing Sales
Sales
Looking for advice to improve and modernize your sales strategy? These inbound sales tips and advice will help you empower your sales team.
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Pepperland Marketing Technical SEO
SEO
SEO should be the bedrock of your marketing strategy. Use these tips and advice to improve the health of your website and your content to rank higher in search.
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Pepperland Marketing Podcasting
Podcasting
Are you considering launching a podcast for your business? These tips, strategies, and advice will help you conceptualize and launch your podcast.
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Pepperland Content Marketing Strategy Session
Content Marketing
What role might content play in growing your business? These tips, strategies, and advice will help you generate and execute upon a content marketing strategy.
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