Posts by timothy.stobierski

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How to Identify Your Company’s Brand Voice (and Use it to Create Awesome Content)

June 15th, 2018 Posted by Marketing No Comment yet

Establishing a brand voice that speaks to your customers, captures your company culture, and differentiates you from the competition is one of the most important things you can do for your company. Here’s a step-by-step guide (and free worksheet!) to help you identify your own unique brand voice.

How to Convert Your Facebook Profile Page Into a Business Page

How to Convert Your Facebook Profile Page Into a Business Page

May 15th, 2018 Posted by Marketing No Comment yet

Did you build your business’s Facebook page as a personal profile instead of a business page? That’s a mistake. Here’s our step-by-step guide answering the questions: How do I convert a personal profile into a Facebook business page? How can I merge my personal profile with an existing business page?

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What to Expect When Working With an Inbound Marketing Agency

April 9th, 2018 Posted by Marketing 2 comments

Starting to work with an inbound marketing agency is an exciting time, but also one that brings with it a lot of questions. Here’s everything you can expect to happen when you start working with Pepperland Marketing.

How to Build Brand Trust with Content Marketing

March 14th, 2018 Posted by Marketing No Comment yet

Trust. It’s one of the most important ingredients to a successful brand. But how can brands build trust with the potential buyers, and how can they continue to facilitate trust once they’ve made a sale? Creating valuable, trustworthy content is one way to get there.

Create Content That Ranks and Gets Shared in 2018

How Marketers Can Create Content That Ranks AND Gets Shared in 2018

March 1st, 2018 Posted by Marketing 1 comment

Are you tired of creating content and then watching it do nothing for your business in terms of search and social? We feel you. But that doesn’t mean that you should stop creating content: It simply means that you need to change your focus and create content specifically designed to perform well.

HubSpot Keyword Tool Rank Tracking Alternatives

7 Keyword Rank Tracking Alternatives to the Hubspot Keyword Tool

February 13th, 2018 Posted by Hubspot 1 comment

If you are a HubSpot customer using their Keyword tracking tool, then you know by now that the tool is going away. Here are some alternative keyword tracking tools that you can use to strengthen your marketing efforts and make sure you’re focusing on creating the right content for your site.

How to Optimize Video with your User’s Experience in Mind

January 31st, 2018 Posted by Website Design No Comment yet

Video is everywhere on the web. Incorporating video into your content marketing strategy is a great way to appeal to today’s audience. But if you’re not carefully optimizing your video with user experience in mind, you could be sending signals to Google that make you rank lower in search.

generate manufacturing sales leads

10 Untapped Ways to Generate Leads for Your Manufacturing Business

January 17th, 2018 Posted by Marketing, Sales No Comment yet

Every salesman wants one thing: To close more deals and earn a nice, fat commission. But to close deals, you’ve got to have high-quality leads to pursue—otherwise you’re just wasting your time. With that in mind, here are 9 genius ways that you can generate leads for your manufacturing business.

content in higher education marketing

The Role Content Plays in Marketing for Higher Education

January 9th, 2018 Posted by Marketing No Comment yet

Content marketing should play a critical role in the marketing and recruitment efforts for your college or university. Learn how higher education institutions are leveraging content and inbound marketing to increase traffic and convert more visitors into inquiries, applicants and enrolled students.

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3 Ways You Can Leverage Existing Customers to Find New Ones

January 3rd, 2018 Posted by Sales No Comment yet

Don’t you hate it when your sales pipeline looks empty? The good news is that you can usually turn to your existing clients to stir up new business.

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