Posts by timothy.stobierski


Brand Voice Guide: How to Define, Validate & Utilize Brand Voice in Your Content Marketing

March 3rd, 2020 Posted by Marketing No Comment yet

Your brand voice determines how your buyers think and feel about your company. Follow these steps and tips to create a brand voice that fits your mission.

User Generated Content

Buyer Persona Template: What Goes Into a Great Persona

February 20th, 2020 Posted by Marketing No Comment yet

Looking for a buyer persona template? Here, we talk about what makes a great buyer persona and offer tips you can use to create your first one.


38 Free (or Cheap) Tools Content Marketers Need to Be Using in 2019

January 4th, 2019 Posted by Marketing 1 comment

In today’s marketing world, content creation is king. Here are some of our favorite free (or cheap) content marketing tools that you can use to create more engaging content and reach more people.


How to Identify Your Company’s Brand Voice (and Use it to Create Awesome Content)

June 15th, 2018 Posted by Marketing No Comment yet

Establishing a brand voice that speaks to your customers, captures your company culture, and differentiates you from the competition is one of the most important things you can do for your company. Here’s a step-by-step guide (and free worksheet!) to help you identify your own unique brand voice.

How to Convert Your Facebook Profile Page Into a Business Page

How to Convert Your Facebook Profile Page Into a Business Page

May 15th, 2018 Posted by Marketing 4 comments

Did you build your business’s Facebook page as a personal profile instead of a business page? That’s a mistake. Here’s our step-by-step guide answering the questions: How do I convert a personal profile into a Facebook business page? How can I merge my personal profile with an existing business page?


What to Expect When Working With an Inbound Marketing Agency

April 9th, 2018 Posted by Marketing 3 comments

Starting to work with an inbound marketing agency is an exciting time, but also one that brings with it a lot of questions. Here’s everything you can expect to happen when you start working with Pepperland Marketing.

How to Build Brand Trust with Content Marketing

March 14th, 2018 Posted by Marketing No Comment yet

Trust. It’s one of the most important ingredients to a successful brand. But how can brands build trust with the potential buyers, and how can they continue to facilitate trust once they’ve made a sale? Creating valuable, trustworthy content is one way to get there.

Create Content That Ranks and Gets Shared in 2018

How Marketers Can Create Content That Ranks AND Gets Shared in 2018

March 1st, 2018 Posted by Marketing 1 comment

Are you tired of creating content and then watching it do nothing for your business in terms of search and social? We feel you. But that doesn’t mean that you should stop creating content: It simply means that you need to change your focus and create content specifically designed to perform well.

HubSpot Keyword Tool Rank Tracking Alternatives

7 Keyword Rank Tracking Alternatives to the Hubspot Keyword Tool

February 13th, 2018 Posted by Hubspot 1 comment

If you are a HubSpot customer using their Keyword tracking tool, then you know by now that the tool is going away. Here are some alternative keyword tracking tools that you can use to strengthen your marketing efforts and make sure you’re focusing on creating the right content for your site.

How to Optimize Video with your User’s Experience in Mind

January 31st, 2018 Posted by Website Design No Comment yet

Video is everywhere on the web. Incorporating video into your content marketing strategy is a great way to appeal to today’s audience. But if you’re not carefully optimizing your video with user experience in mind, you could be sending signals to Google that make you rank lower in search.

HubSpot Gold Partner