Posts by Sean Henri

Social Promotion Feature

6 Must-Attend Conferences for School Marketing Professionals

January 11th, 2019 Posted by Marketing No Comment yet

Several top school marketing experts share their favorite marketing conferences, what makes them great, and tips for getting the most out of attending.

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How to Promote Your Content in 2019 [Plus 37 Advanced Tactics to Try]

January 8th, 2019 Posted by Marketing No Comment yet

If you want to get the most out of your marketing content, you need to promote it. Here are 37 advanced content promotion strategies you should try in 2019.

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Google Announces the Topic Layer to Help Searchers along Their Journeys – The Stack Ep. #23 [Show Notes]

September 29th, 2018 Posted by Marketing No Comment yet

In this episode, we share some major announcements coming directly from Google about the future of search, and try out a new “lightning round” where we share some quick thoughts on some of the other major developments of the week.

How to Create Topic Clusters and Pillar Pages

How to Create Topic Clusters and Pillar Page Content: A Tactical Guide for Growth-Driven Marketers

June 18th, 2018 Posted by Marketing 2 comments

In this step-by-step guide, we walk you through the process of creating your very own pillar page and topic clusters, from start to finish.

PIllar Page Topic Ideas

How to Pick A Topic for Your Pillar Page

April 6th, 2018 Posted by Marketing No Comment yet

Choosing a topic for your Pillar Page, ebook, or next marketing campaign is step #1 in the content creation process, and often the most challenging and debated step.

How to Make Your Monthly Marketing Meetings More Data-Driven

February 28th, 2018 Posted by Analytics No Comment yet

Learn how to make your monthly marketing or management meetings more data-driven with these helpful tips. Discover a framework for defining an organization-wide hierarchy of KPIs, and an agenda for presenting metrics and key insights during monthly reviews in a way that drives action.

Web Analytics Audit

Is a Web Analytics Audit Worth It? [Cost, Scope and Benefits]

February 11th, 2018 Posted by Analytics No Comment yet

A web analytics audit is a comprehensive review of the quality of your data, the implementation of your tracking code, and the configuration of your tool. But is it worth it? What will the cost be? How should you scope it? What other considerations should you plan for?

3 Creative Ways To Fix ‘Soft 404’ Errors On Your Website

February 6th, 2018 Posted by Marketing 3 comments

A Soft 404 error means that a page on your website is telling the visitor that the page no longer exists, but at the same time you return a 200 response code. Here’s how you can fix the “Submitted URL seems to be a Soft 404” error in Google Search Console to improve your SEO and your visitors’ browsing experience.

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A Beginner’s Guide to Fixing Errors in the New Google Search Console

January 28th, 2018 Posted by Marketing 47 comments

Google Search Console is a free tool that helps you identify, troubleshoot, and resolve any issues that Googlebot encounters as it crawls your website. Learn about the most common crawl errors and how you can resolve them in this actionable beginner’s guide.

Google Analytics Accuracy

9 Warning Signs Your Google Analytics Data is Inaccurate

January 4th, 2018 Posted by Analytics 3 comments

Bad data and inaccuracies can plague your Google Analytics reports due to problems with your tracking script and gaps in your implementation. Learn some of the common symptoms to identify problems with your data and whether or not you can trust what it’s telling you.

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