Posts by Sean Henri

Web Analytics Audit

Is a Web Analytics Audit Worth It? [Cost, Scope and Benefits]

February 11th, 2018 Posted by Analytics No Comment yet

A web analytics audit is a comprehensive review of the quality of your data, the implementation of your tracking code, and the configuration of your tool. But is it worth it? What will the cost be? How should you scope it? What other considerations should you plan for?

3 Creative Ways To Fix ‘Soft 404’ Errors On Your Website

February 6th, 2018 Posted by Marketing No Comment yet

A Soft 404 error means that a page on your website is telling the visitor that the page no longer exists, but at the same time you return a 200 response code. Here’s how you can fix the “Submitted URL seems to be a Soft 404” error in Google Search Console to improve your SEO and your visitors’ browsing experience.


A Beginner’s Guide to Fixing Errors in the New Google Search Console

January 28th, 2018 Posted by Marketing 9 comments

Google Search Console is a free tool that helps you identify, troubleshoot, and resolve any issues that Googlebot encounters as it crawls your website. Learn about the most common crawl errors and how you can resolve them in this actionable beginner’s guide.

Google Analytics Accuracy

9 Warning Signs Your Google Analytics Data is Inaccurate

January 4th, 2018 Posted by Analytics 2 comments

Bad data and inaccuracies can plague your Google Analytics reports due to problems with your tracking script and gaps in your implementation. Learn some of the common symptoms to identify problems with your data and whether or not you can trust what it’s telling you.

Content Pillar Page Examples

9 Epic Content Pillar Page Examples (And Why They Work)

November 26th, 2017 Posted by Marketing No Comment yet

Creating a Pillar Page can be a powerful way to increase your reach in organic search results and capture more leads. See several examples of what effective pages look like to gain inspiration for your own. Identify the common features, characteristics and elements.

Topic Cluster Strategy

How To Measure The Performance of Topic Clusters

November 20th, 2017 Posted by Marketing No Comment yet

Learn how to measure the impact and performance of your topic clusters and pillar pages using HubSpot and Google Analytics. By analyzing the outcomes of your efforts, you can show the impact you’re having on organizational goals, and justify further investment into the approach.

Planning Your SMART Goals

How to Set SMART Marketing Goals for 2018 [Plus Free Template]

November 8th, 2017 Posted by Marketing No Comment yet

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Use this free template for guidance.

Eye Chart See Data

How to Measure Call-to-Action Impressions Using Google Tag Manager

October 26th, 2017 Posted by Analytics No Comment yet

You know that your blog traffic has gone up, but you’re not hitting your lead generation goals. What gives? The answer might lie in the placement of your CTA’s. Here’s how to find out.


6 Must-Attend Conferences for School Marketing Professionals

October 18th, 2017 Posted by Marketing No Comment yet

Several top school marketing experts share their favorite marketing conferences, what makes them great, and tips for getting the most out of attending.

The 3 Types of Content Pillar Pages & When to Use Them

September 22nd, 2017 Posted by Marketing No Comment yet

Interested in creating a pillar content strategy for your website? Here are the 3 types of pillar content you should consider: The 10X Pillar, Sub-Topic-Pillar, and Resource Pillar Pages

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