Posts by Sean Henri

How Video Can Make Your Marketing Feel More Human – The Stack Ep. #5 [Show Notes]

June 17th, 2017 Posted by The Stack No Comment yet

In this week’s episode Sean and Tim shared several example of ways you can incorporate video into your marketing strategy to make your brand feel more human and approachable.

Ep. 4 - How to Create a Killer PPC Lead Generation Funnel

How to Create a Killer PPC Lead Generation Funnel – The Stack Ep. #4 [Show Notes]

June 10th, 2017 Posted by The Stack No Comment yet

This week we focused on ways you can create a high-performing pay-per-click funnel for lead generation at your company.

The Stack - Creating A Culture of Testing and Optimization

Building a Culture of Testing and Optimization [Ep. 2 of The Stack]

May 27th, 2017 Posted by The Stack No Comment yet

This week we shared a step-by-step process for launching a formal testing and optimization program at your company that will increase conversion rates and help you gain buy in from your leadership team.

What is a Marketing Scorecard

What is a Marketing Scorecard?

May 15th, 2017 Posted by Marketing Strategy No Comment yet

Marketing scorecards are a powerful tool for aligning your team against key business objectives. Learn what they are and how to use them to drive results.

Integrate Google Analytics and HubSpot

How to Capture Google Analytics Traffic Source Data with HubSpot Forms

May 5th, 2017 Posted by Analyze My Marketing Efforts 2 comments

Sometimes the Original Source data that HubSpot provides you with just isn’t enough. Enjoy this step-by-step guide for capturing Google Analytics traffic source data in hidden HubSpot form fields.

Keep Your CRM Clean

7 HubSpot Marketing Automation Workflows That Will Keep Your CRM Running Squeaky Clean

March 29th, 2017 Posted by CRM, Hubspot No Comment yet

Every organization, even the most disciplined ones, eventually fall victim to data quality issues within their CRM. These HubSpot workflow examples will help you streamline data maintenance and hygiene, allowing your team to spend less time on data entry, and more time on selling.

360 Degree Video

5 Creative Ways Marketers Can Use 360-Degree Video to Highlight Experiences

February 14th, 2017 Posted by Content Marketing No Comment yet

With Facebook, YouTube and Twitter all supporting 360 degree video, and the cost of cameras plummeting, virtual reality is on the verge of going mainstream. This means 360-degree video is very likely to become “the next big thing” for marketers.

Improving Sales teamwork

How Sales Managers Can Convince Their Teams to Embrace Their CRM

January 18th, 2017 Posted by CRM, Sales Enablement No Comment yet

CRM adoption is cited as a top challenge among most sales managers, and is usually connected to a few root causes. But these are things that can be overcome with some creative thinking and good leadership. In this article we outline several strategies to consider.

Prioritizing Leads for Follow Up

Prioritizing Outreach Efforts: Knowing Who to Call and When to Call Them

January 1st, 2017 Posted by Close Leads Into Customers, Sales Enablement No Comment yet

Knowing which leads to focus on first can be the difference between your business succeeding and failing. In this article we outline a framework to follow that will help you focus your efforts on your best leads first.

Video Marketing

Why Videos and Search Engines Go Together Like Peanut Butter and Jelly

December 21st, 2016 Posted by Attract Visitors No Comment yet

Online videos have emerged as one of the most powerful marketing mediums we have today. More than 60% of businesses use videos as their marketing tool.

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