Posts by Sean Henri

Topic Cluster Strategy

How To Measure The Performance of Topic Clusters

November 20th, 2017 Posted by Analyze My Marketing Efforts No Comment yet

Learn how to measure the impact and performance of your topic clusters and pillar pages using HubSpot and Google Analytics. By analyzing the outcomes of your efforts, you can show the impact you’re having on organizational goals, and justify further investment into the approach.

Planning Your SMART Goals

How to Set SMART Marketing Goals for 2018 [Plus Free Template]

November 8th, 2017 Posted by Analyze My Marketing Efforts, Inbound For Everyone, Marketing Strategy No Comment yet

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Use this free template for guidance.

Eye Chart See Data

How to Measure Call-to-Action Impressions Using Google Tag Manager

October 26th, 2017 Posted by Analyze My Marketing Efforts, Attract Visitors, Blogging, Calls-To-Action, Convert Visitors Into Leads No Comment yet

You know that your blog traffic has gone up, but you’re not hitting your lead generation goals. What gives? The answer might lie in the placement of your CTA’s. Here’s how to find out.

Conferences

6 Must-Attend Conferences for School Marketing Professionals

October 18th, 2017 Posted by Attract Visitors, Higher Education, Learn From Others In My Industry No Comment yet

Several top school marketing experts share their favorite marketing conferences, what makes them great, and tips for getting the most out of attending.

The 3 Types of Content Pillar Pages & When to Use Them

September 22nd, 2017 Posted by Attract Visitors, Blogging, Content Marketing No Comment yet

Interested in creating a pillar content strategy for your website? Here are the 3 types of pillar content you should consider: The 10X Pillar, Sub-Topic-Pillar, and Resource Pillar Pages

What is a Marketing Scorecard

5 Ways to Get More Value out of Your Databox Google Analytics Dashboard

September 20th, 2017 Posted by Analyze My Marketing Efforts No Comment yet

To get the most value out of your Google Analytics dashboard, you’ll need to make some customizations, configure some options, and most importantly, get it it into the hands of your team. Read on to learn about 5 customizations that will help you get more value out of your Databox dashboard.

The Stack Episode 15

What Chance the Rapper Can Teach You About Content Marketing – The Stack Ep. #15 [Show Notes]

August 25th, 2017 Posted by Attract Visitors, The Stack No Comment yet

In this episode of The Stack, Sean and Tim share what Chance The Rapper’s path to success can teach us about content marketing. View the episode and read the show notes.

The Stack Episode #14

Assessing the Big Picture to Uncover Opportunities for Growth– The Stack Ep. #14 [Show Notes]

August 18th, 2017 Posted by Convert Visitors Into Leads, Landing Page Optimization, The Stack No Comment yet

In this episode of The Stack, Sean and Tim share how to identifying your website’s drivers, barriers and hooks can help you uncover opportunities for growth.

social media sharing

Does Social Sharing Improve Search Rankings?

August 4th, 2017 Posted by Attract Visitors, SEO & Keyword Researach, Social Publishing No Comment yet

Wondering if social shares have any impact on your search ranking is a pretty common question. Here, we dive into the facts to finally settle the debate.

The Stack Episode 11

How to Know If Your Google Analytics Metrics Are Any Good – The Stack Ep. #11 [Show Notes]

July 28th, 2017 Posted by Analyze My Marketing Efforts, The Stack No Comment yet

In this week’s episode, we share tips and tricks for comparing and benchmarking Google Analytics data to answer a simple question: Are your numbers good, or bad?