Posts by Sean Henri

How to Create Topic Clusters and Pillar Pages

How to Create Topic Clusters and Pillar Page Content: A Tactical Guide for Growth-Driven Marketers

June 18th, 2018 Posted by Marketing No Comment yet

Pillar pages and topic clusters have been called the “next big thing” for marketers, but what exactly are they? How will you know if your business needs one? What should it be about? How do you actually make one? In this guide, we walk you through the process of creating your very own pillar page, from start to finish.

PIllar Page Topic Ideas

How to Pick A Topic for Your Pillar Page

April 6th, 2018 Posted by Marketing No Comment yet

Choosing a topic for your Pillar Page, ebook, or next marketing campaign is step #1 in the content creation process, and often the most challenging and debated step.

How to Make Your Monthly Marketing Meetings More Data-Driven

February 28th, 2018 Posted by Analytics No Comment yet

Learn how to make your monthly marketing or management meetings more data-driven with these helpful tips. Discover a framework for defining an organization-wide hierarchy of KPIs, and an agenda for presenting metrics and key insights during monthly reviews in a way that drives action.

Web Analytics Audit

Is a Web Analytics Audit Worth It? [Cost, Scope and Benefits]

February 11th, 2018 Posted by Analytics No Comment yet

A web analytics audit is a comprehensive review of the quality of your data, the implementation of your tracking code, and the configuration of your tool. But is it worth it? What will the cost be? How should you scope it? What other considerations should you plan for?

3 Creative Ways To Fix ‘Soft 404’ Errors On Your Website

February 6th, 2018 Posted by Marketing No Comment yet

A Soft 404 error means that a page on your website is telling the visitor that the page no longer exists, but at the same time you return a 200 response code. Here’s how you can fix the “Submitted URL seems to be a Soft 404” error in Google Search Console to improve your SEO and your visitors’ browsing experience.

Googlebot

A Beginner’s Guide to Fixing Errors in the New Google Search Console

January 28th, 2018 Posted by Marketing 37 comments

Google Search Console is a free tool that helps you identify, troubleshoot, and resolve any issues that Googlebot encounters as it crawls your website. Learn about the most common crawl errors and how you can resolve them in this actionable beginner’s guide.

Google Analytics Accuracy

9 Warning Signs Your Google Analytics Data is Inaccurate

January 4th, 2018 Posted by Analytics 2 comments

Bad data and inaccuracies can plague your Google Analytics reports due to problems with your tracking script and gaps in your implementation. Learn some of the common symptoms to identify problems with your data and whether or not you can trust what it’s telling you.

Content Pillar Page Examples

9 Epic Content Pillar Page Examples (And Why They Work)

November 26th, 2017 Posted by Marketing 2 comments

Creating a Pillar Page can be a powerful way to increase your reach in organic search results and capture more leads. See several examples of what effective pages look like to gain inspiration for your own. Identify the common features, characteristics and elements.

Topic Cluster Strategy

How To Measure The Performance of Topic Clusters

November 20th, 2017 Posted by Marketing No Comment yet

Learn how to measure the impact and performance of your topic clusters and pillar pages using HubSpot and Google Analytics. By analyzing the outcomes of your efforts, you can show the impact you’re having on organizational goals, and justify further investment into the approach.

Planning Your SMART Goals

How to Set SMART Marketing Goals for 2018 [Plus Free Template]

November 8th, 2017 Posted by Marketing No Comment yet

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Use this free template for guidance.

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