Sean Henri

Sean is Pepperland's Founder/CEO. He shapes school strategies, draws from diverse marketing leadership, and enjoys family time and Cub Scout volunteering.

How to Meaningfully Connect with Prospective Student Families

11/01/2024
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How can we really connect with prospective families in a way that makes them choose us over all the other options? The...

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Is Advertising Your School on Niche Review Sites Worth It?

10/24/2024
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As an enrollment marketer, you’ve no doubt come across school review and comparison websites like Niche, Great Schools,...

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Improving School Search Ad Performance: Give Prospective Parents What They Want

06/30/2024
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When schools advertise on Google or other search engines, it’s all too easy to burn through a few thousand dollars...

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Marketing as a Guide: A New Way to Recruit and Retain Student Families

06/19/2023
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“I know that I’m also speaking for my daughter when I say that we couldn’t be more thrilled with our choice in this...

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How to Use the Jobs-to-be-Done Theory to Guide Your School Website Redesign

05/03/2022
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“I want people to experience what it’s like to be a part of our community.” “We need to do a better job telling our...

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How to Fix Google Search Console Errors & Issues

12/17/2020
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Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that...

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11 Reasons Schools Should Use HubSpot

09/18/2020
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More than 86,000 customers in over 120 countries use HubSpot’s software, services, and support to transform the way...

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How to Make Your Monthly Marketing Meetings More Data-Driven

09/11/2020
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As a marketing manager presenting during monthly meetings, it’s important that you’re able to provide insight with the...

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How To Calculate Marketing’s Contribution To Business Goals

08/03/2020
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As a marketing manager, it’s important that you’re able to speak to the value of marketing for your organization. To do...

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Marketing for Higher Education: Why It’s Time To Shift To Inbound

06/18/2020
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In today’s environment where students can find college-related information online with the click of a mouse, inbound...

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[Free Template] How to Set SMART Marketing Goals

06/15/2020
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Marketing goals will provide a roadmap for your marketing efforts, further align your efforts with key business...

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How To Create An SEO-Driven Editorial Calendar For Your Blog [PLUS FREE TEMPLATE]

06/11/2020
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Content is a great way for a website to increase traffic, drive leads, and boost outreach. However, without the proper...

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Pepperland Marketing Roundtable
Marketing
These inbound marketing tips and strategies will help you build a marketing strategy designed to appeal to today’s modern, empowered buyers.
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Pepperland Marketing Sales
Sales
Looking for advice to improve and modernize your sales strategy? These inbound sales tips and advice will help you empower your sales team.
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SEO
SEO should be the bedrock of your marketing strategy. Use these tips and advice to improve the health of your website and your content to rank higher in search.
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Are you considering launching a podcast for your business? These tips, strategies, and advice will help you conceptualize and launch your podcast.
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Content Marketing
What role might content play in growing your business? These tips, strategies, and advice will help you generate and execute upon a content marketing strategy.
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