Posts by ryan.sylvestre

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Social Algorithms Decoded: A Cheat Sheet for Marketers – The Stack Ep. #41 [Show Notes]

February 14th, 2019 Posted by Marketing No Comment yet

The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech. In each episode, Sean, Tim, and Ryan sit down to chat about the hard-hitting questions related to sales, marketing, and tech. You can subscribe on iTunes, Soundcloud, Spotify, and Google Play Music.

In this episode, we talk about Google Docs new API, the debut of LinkedIn Live, and a guide to social media algorithm. We would love to hear your thoughts so make sure to comment or tweet us at @Sylvestrer1, @SeanHenri, and @Tendrecroppes or @PepperlandMKTG.

Google Docs API

Google Developers

At long last, Google has released a Google Doc API to revolutionize automation. These new API’s will help automate manual tasks that many companies are faced with on a daily basis. If you are constantly creating documents with information from third-party apps, Google’s new API’s will be a lifesaver.

“This API lets you read and write documents pro-grammatically so that you can integrate data from various sources leveraging the power of Google Docs.”

Key Takeaways:

  • If you need an easy way to plug in information, the new API can help generate invoices or contracts.
  • This will allow you to create important documentation in bulk.
  • Tasks that used to take up a lot of time will now have an automated process.

LinkedIn debuts LinkedIn Live, a new live video broadcast service

Ingrid Lunden for TechCrunch

LinkedIn has finally joined the video party and will be debuting LinkedIn Live. It’s likely that the LinkedIn’s live feature will have a different purpose than most other platforms. Their professional environment will hopefully urge larger companies to give announcements, industry leaders to participate in Q&A’s, and other influential announcements

“Video is the fastest growing format on our platform right now, and the one most likely to get people talking,”

-Pete Davies – Director of Product Management at LinkedIn

Key Takeaways:

  • This feature will be coming to the U.S. first and will be invite only.
  • LinkedIn is expected to post a contact form for other who want to join in on a live video.
  • This will be opening new doors for advertising opportunities.

Decoding The Social Media Algorithms. The Ultimate Guide

Stephen Davies for Stedavies.com

If you have ever been scrolling through your Instagram, Facebook or Twitter feed, you may noticed something interesting from a company or user you have never seen or heard before.

Well, you can thank the social media algorithms constantly trying to push things they think we find interesting in our faces. Where would I be without Facebook’s algorithm putting tons of golden retrievers videos in my news feed?

“When you search online, scroll through your social feeds or receive song recommendations from Spotify, you are being guided by an algorithm that understands your consumption habits perhaps more than you do.”

Key Takeaways:

  • Social media algorithms, like Google algorithms, are constantly updating and conducting testing.
  • With each social platform, it is important to focus on the content quality scoring phase. If you can’t get past here, why bother posting?
  • Each platform has something different you should watch out for but consistent posting is important throughout.

The Lightning Round: What We’re Reading This Week

In this section, we quickly run through some other updates that we didn’t have enough time to deep-dive on, but we still felt were noteworthy.

  1. An SEO’s Guide to Using Robots Exclusion Protocol
  2. Many Popular iPhone Apps Secretly Record Your Screen Without Asking
  3. Yoast To Add Live Indexing With Bing & Google
  4. How to Improve Your Instagram Story Engagement

Listen or watch for new episodes each Friday, or check out the archives to watch past episodes on-demand. Like what you hear? Leave us a review or let us know in the comments!

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The HubSpot Platform: A Central Command Center for Business Growth – The Stack Ep. #40 [Show Notes]

February 7th, 2019 Posted by Marketing No Comment yet

In this episode, we talk about how HubSpot is changing the game in 2019, Databox integrations, how to increase your organic traffic with an SEO audit, and how the WIX Super Bowl commercial crashed and burned.

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Drop the YouTube Embed Codes & Keep Users on Your Website – The Stack Ep. #39 [Show Notes]

February 1st, 2019 Posted by Marketing No Comment yet

In this episode, we share updates on how YouTube has updated their embedding features, how reciprocal links affect your website, and how today’s users feel about outdated websites.

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Google My Business Update & What It Means For Your Company – The Stack Ep. #38 [Show Notes]

January 25th, 2019 Posted by Marketing 1 comment

In this episode, we share updates on how marketers are missing the mark on Reddit, new features in Google My Business, a checklist for proper website migrations, and the state of social media in 2019.

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A Content Strategy Framework Built To Convert In 2019 – The Stack Ep. #37 [Show Notes]

January 18th, 2019 Posted by Marketing No Comment yet

In this episode, we discuss benchmarks for content in 2019, how to boost your SEO with question keyword optimization, and how top B2B companies structure their content.

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Google Improves Rich Results Testing Tool – The Stack Ep.# 36 [Show Notes]

January 10th, 2019 Posted by Marketing No Comment yet

In this episode, we share updates about Google and their launch of Rich Results Testing as well as their steps to SEO. We also share our takeaways from an interview with Brian Halligan from HubSpot.

How to Set Your 2019 Marketing Goals – The Stack Ep.# 35 [Show Notes]

January 4th, 2019 Posted by Marketing No Comment yet

In this episode, we share Databox’s methodology for setting and reaching goals, paired with some of our own awesome resources.

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Marketers Refuse to Quit Facebook – The Stack Ep. #34 [Show Notes]

December 21st, 2018 Posted by Marketing No Comment yet

In this episode, we share insight to Facebook’s release of search ads and how marketers are reacting to their scandals. We also mention news about updating Wordpress.

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Bing Introduces “Clarity” To Rival Hotjar – The Stack Ep. #33 [Show Notes]

December 14th, 2018 Posted by Marketing No Comment yet

In this episode, we share insight to Bings release of “Clarity” analytics as well as recent Google hangout questions, and LinkedIn’s algorithm.

Types of Content that Skyrockets Social Media Engagement – The Stack Ep. #32 [Show Notes]

December 6th, 2018 Posted by Marketing No Comment yet

In this episode, we share a ton of information on the types of content that boots social engagement and when to use it.

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