Eric Bakken

Eric is Pepperland's paid campaign expert with 6+ years in digital marketing. He's also an avid mountain biker and hiker!

How To Leverage Paid Media for Higher Education To Gain New Leads

03/29/2023
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It's becoming increasingly important for higher education institutions to find effective ways to reach potential...

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How to Create Free Landing Pages for Schools (With Checklist)

03/29/2022
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If you’re reading this you may be asking yourself, “Does my school really need landing pages?” The answer is yes!...

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Importance of Having a Facebook Ads Conversion Funnel

11/29/2021
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Running an effective campaign through Facebook Ads requires you to do more than reach your target audience with an...

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Elements of High-Converting Higher Ed Landing Pages

10/22/2021
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Colleges and Universities offer a wide variety of programs each designed for a specific set of students who’ve attained...

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Landing Page Optimization Guide (Free Downloadable Checklist)

08/13/2021
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Acting as the gate that turns visitors into leads, landing pages are an indispensable component of every business’s...

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10 Best SEO Plugins For WordPress (2023)

08/10/2021
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Properly indexing and optimizing your website’s content is the key to better rankings in search results and generating...

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How to Verify your Domain and Review Pixels for Facebook Ads

04/23/2021
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To prepare your Facebook ad account you will need to verify your website domain(s). This is required so Facebook can...

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Simple Guide to Creating a New Facebook Ad Account

03/15/2021
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Facebook is a powerful tool that can help your business reach its target audience. With it, you can build brand...

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Pepperland Marketing Roundtable
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These inbound marketing tips and strategies will help you build a marketing strategy designed to appeal to today’s modern, empowered buyers.
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Sales
Looking for advice to improve and modernize your sales strategy? These inbound sales tips and advice will help you empower your sales team.
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SEO should be the bedrock of your marketing strategy. Use these tips and advice to improve the health of your website and your content to rank higher in search.
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Are you considering launching a podcast for your business? These tips, strategies, and advice will help you conceptualize and launch your podcast.
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Content Marketing
What role might content play in growing your business? These tips, strategies, and advice will help you generate and execute upon a content marketing strategy.
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