Eric Bakken

Eric is Pepperland's paid campaign expert with 6+ years in digital marketing. He's also an avid mountain biker and hiker!

How To Leverage Paid Media for Higher Education To Gain New Leads

03/29/2023
Share

It's becoming increasingly important for higher education institutions to find effective ways to reach potential...

read more

How to Create Free Landing Pages for Schools (With Checklist)

03/29/2022
Share

If you’re reading this you may be asking yourself, “Does my school really need landing pages?” The answer is yes!...

read more

Importance of Having a Facebook Ads Conversion Funnel

11/29/2021
Share

Running an effective campaign through Facebook Ads requires you to do more than reach your target audience with an...

read more

Elements of High-Converting Higher Ed Landing Pages

10/22/2021
Share

Colleges and Universities offer a wide variety of programs each designed for a specific set of students who’ve attained...

read more

Landing Page Optimization Guide (Free Downloadable Checklist)

08/13/2021
Share

Acting as the gate that turns visitors into leads, landing pages are an indispensable component of every business’s...

read more

10 Best SEO Plugins For WordPress (2023)

08/10/2021
Share

Properly indexing and optimizing your website’s content is the key to better rankings in search results and generating...

read more

How to Verify your Domain and Review Pixels for Facebook Ads

04/23/2021
Share

To prepare your Facebook ad account you will need to verify your website domain(s). This is required so Facebook can...

read more

Simple Guide to Creating a New Facebook Ad Account

03/15/2021
Share

Facebook is a powerful tool that can help your business reach its target audience. With it, you can build brand...

read more
1

Learn About

Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
read more
School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
read more
Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
read more
Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
read more
Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
read more
Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
read more
Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
read more
Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
read more

Stay Updated

Join our email list to get a weekly digest of the latest enrollment marketing insights from the Pepperland Marketing team.