Posts by carly.maher

higher ed personas

3 Emerging Student Personas You Might Be Overlooking

July 17th, 2017 Posted by Higher Education, Marketing Strategy No Comment yet

If you’re a higher ed marketer and you’re not targeting these 3 emerging personas, you could be missing out on studnet applications.

tourism blog topic ideas

50 Blog Title Ideas for the Travel and Tourism Industry

July 14th, 2017 Posted by Attract Visitors, Blogging, Tourism No Comment yet

Are you a marketer in the tourism industry who’s run out of topics for your blog? Here are 50 sample blog titles you can use in your content creation efforts.

higher ed blog ideas

50 Blog Topic Ideas for Colleges and Universities

July 10th, 2017 Posted by Blogging, Higher Education No Comment yet

Are you a higher ed marketer who’s run out of topics for your admissions blog? Here are 50 blog titles you can use as inspiration in your content creation efforts.

higher ed thank you pages

5 Ways to Get More Value from Your University’s Thank You Pages

July 3rd, 2017 Posted by Higher Education, Lead Nurturing No Comment yet

Universities can use thank you pages to help guide prospective students along the enrollment process. Here’s everything you need to know to be successful.

Student on Laptop

5 Rules of Effective CTAs in Higher Ed Marketing

June 26th, 2017 Posted by Calls-To-Action, Convert Visitors Into Leads, Higher Education No Comment yet

Use these 5 rules of higher ed inbound marketing to create attractive, honest, and effective CTAs that push your prospective students forward in the process.

Higher Ed Social Media

3 Student Engagement Channels to Utilize In Higher Ed Marketing

June 19th, 2017 Posted by Higher Education No Comment yet

Social media, brand ambassador programs and alumni surveys all offer higher ed institutions new channels to engage with their current and prospective students.

Higher Ed Applications Personas

The Good, The Bad, and The Non-Traditional: A Guide to Multiple Personas in Higher Ed Marketing

June 12th, 2017 Posted by Higher Education No Comment yet

Higher ed marketers miss a lot of applicants by only targeting their ideal student personas. See what additional personas you might be overlooking.

College student search

The Millennial’s Choosing Methodology: 3 Ways the College Search Has Changed

May 19th, 2017 Posted by Higher Education No Comment yet

The college search has changed. Here’s how Millennials are using the power of the internet, social media, and honest reviews to help choose the right school.