How to Create Topic Clusters and Pillar Page Content: A Tactical Guide for Growth-Driven Marketers

June 18th, 2018 Posted by Marketing No Comment yet How to Create Topic Clusters and Pillar Pages

Pillar pages and topic clusters have been called the “next big thing” for marketers, but what exactly are they? How will you know if your business needs one? What should it be about? How do you actually make one? In this guide, we walk you through the process of creating your very own pillar page, from start to finish.

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How to Identify Your Company’s Brand Voice (and Use it to Create Awesome Content)

June 15th, 2018 Posted by Marketing No Comment yet how-to-identify-brand-voice-featured

Establishing a brand voice that speaks to your customers, captures your company culture, and differentiates you from the competition is one of the most important things you can do for your company. Here’s a step-by-step guide (and free worksheet!) to help you identify your own unique brand voice.

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How to Convert Your Facebook Profile Page Into a Business Page

May 15th, 2018 Posted by Marketing No Comment yet How to Convert Your Facebook Profile Page Into a Business Page

Did you build your business’s Facebook page as a personal profile instead of a business page? That’s a mistake. Here’s our step-by-step guide answering the questions: How do I convert a personal profile into a Facebook business page? How can I merge my personal profile with an existing business page?

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What to Expect When Working With an Inbound Marketing Agency

April 9th, 2018 Posted by Marketing 2 comments What-to-Expect-When-Working-With-an-Inbound-Marketing-Agency_Featured

Starting to work with an inbound marketing agency is an exciting time, but also one that brings with it a lot of questions. Here’s everything you can expect to happen when you start working with Pepperland Marketing.

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How to Pick A Topic for Your Pillar Page

April 6th, 2018 Posted by Marketing No Comment yet PIllar Page Topic Ideas

Choosing a topic for your Pillar Page, ebook, or next marketing campaign is step #1 in the content creation process, and often the most challenging and debated step.

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How to Build Brand Trust with Content Marketing

March 14th, 2018 Posted by Marketing No Comment yet

Trust. It’s one of the most important ingredients to a successful brand. But how can brands build trust with the potential buyers, and how can they continue to facilitate trust once they’ve made a sale? Creating valuable, trustworthy content is one way to get there.

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How Marketers Can Create Content That Ranks AND Gets Shared in 2018

March 1st, 2018 Posted by Marketing 1 comment Create Content That Ranks and Gets Shared in 2018

Are you tired of creating content and then watching it do nothing for your business in terms of search and social? We feel you. But that doesn’t mean that you should stop creating content: It simply means that you need to change your focus and create content specifically designed to perform well.

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How to Make Your Monthly Marketing Meetings More Data-Driven

February 28th, 2018 Posted by Analytics No Comment yet

Learn how to make your monthly marketing or management meetings more data-driven with these helpful tips. Discover a framework for defining an organization-wide hierarchy of KPIs, and an agenda for presenting metrics and key insights during monthly reviews in a way that drives action.

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7 Keyword Rank Tracking Alternatives to the Hubspot Keyword Tool

February 13th, 2018 Posted by Hubspot 1 comment HubSpot Keyword Tool Rank Tracking Alternatives

If you are a HubSpot customer using their Keyword tracking tool, then you know by now that the tool is going away. Here are some alternative keyword tracking tools that you can use to strengthen your marketing efforts and make sure you’re focusing on creating the right content for your site.

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Is a Web Analytics Audit Worth It? [Cost, Scope and Benefits]

February 11th, 2018 Posted by Analytics No Comment yet Web Analytics Audit

A web analytics audit is a comprehensive review of the quality of your data, the implementation of your tracking code, and the configuration of your tool. But is it worth it? What will the cost be? How should you scope it? What other considerations should you plan for?

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