How To Use Keyword Research and SEO To Put Your Bed & Breakfast on the Map

August 1st, 2018 Posted by Marketing 1 comment

Search engine optimization and keyword research are essential to driving traffic to your website. Learn how to optimize your webpage and innkeeper blog to attract visitors and get more bookings.

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4 Essential Blog Topic Ideas For Bed and Breakfasts

July 25th, 2018 Posted by Marketing No Comment yet Blog-Ideas-for-Bed-and-Breakfasts_Featured

Marketing your bed and breakfast with an innkeeper blog can be very successful when done properly. Use this list of topic ideas to create the foundation for your blog posts and learn more about boosting your occupancy rates through inbound marketing.

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How to Market Your Bed and Breakfast With an Innkeeper Blog

July 23rd, 2018 Posted by Marketing No Comment yet Blogging-for-Innkeepers_Featured

Blogging can be a powerful and cost effective way to market your bed and breakfast or inn. Learn about the benefits of bed and breakfast blogs and how to begin creating your own with this helpful guide.

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How to Create Topic Clusters and Pillar Page Content: A Tactical Guide for Growth-Driven Marketers

June 18th, 2018 Posted by Marketing No Comment yet How to Create Topic Clusters and Pillar Pages

Pillar pages and topic clusters have been called the “next big thing” for marketers, but what exactly are they? How will you know if your business needs one? What should it be about? How do you actually make one? In this guide, we walk you through the process of creating your very own pillar page, from start to finish.

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How to Identify Your Company’s Brand Voice (and Use it to Create Awesome Content)

June 15th, 2018 Posted by Marketing No Comment yet how-to-identify-brand-voice-featured

Establishing a brand voice that speaks to your customers, captures your company culture, and differentiates you from the competition is one of the most important things you can do for your company. Here’s a step-by-step guide (and free worksheet!) to help you identify your own unique brand voice.

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How to Convert Your Facebook Profile Page Into a Business Page

May 15th, 2018 Posted by Marketing No Comment yet How to Convert Your Facebook Profile Page Into a Business Page

Did you build your business’s Facebook page as a personal profile instead of a business page? That’s a mistake. Here’s our step-by-step guide answering the questions: How do I convert a personal profile into a Facebook business page? How can I merge my personal profile with an existing business page?

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What to Expect When Working With an Inbound Marketing Agency

April 9th, 2018 Posted by Marketing 2 comments What-to-Expect-When-Working-With-an-Inbound-Marketing-Agency_Featured

Starting to work with an inbound marketing agency is an exciting time, but also one that brings with it a lot of questions. Here’s everything you can expect to happen when you start working with Pepperland Marketing.

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How to Pick A Topic for Your Pillar Page

April 6th, 2018 Posted by Marketing No Comment yet PIllar Page Topic Ideas

Choosing a topic for your Pillar Page, ebook, or next marketing campaign is step #1 in the content creation process, and often the most challenging and debated step.

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How to Build Brand Trust with Content Marketing

March 14th, 2018 Posted by Marketing No Comment yet

Trust. It’s one of the most important ingredients to a successful brand. But how can brands build trust with the potential buyers, and how can they continue to facilitate trust once they’ve made a sale? Creating valuable, trustworthy content is one way to get there.

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How Marketers Can Create Content That Ranks AND Gets Shared in 2018

March 1st, 2018 Posted by Marketing 1 comment Create Content That Ranks and Gets Shared in 2018

Are you tired of creating content and then watching it do nothing for your business in terms of search and social? We feel you. But that doesn’t mean that you should stop creating content: It simply means that you need to change your focus and create content specifically designed to perform well.

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