Starting to work with an inbound marketing agency is an exciting time, but also one that brings with it a lot of questions. Here’s everything you can expect to happen when you start working with Pepperland Marketing.
Read More »What to Expect When Working With an Inbound Marketing Agency
April 9th, 2018 Posted by Tim Stobierski Marketing No Comment yet
How to Pick A Topic for Your Pillar Page
April 6th, 2018 Posted by Sean Henri Marketing No Comment yet
Choosing a topic for your Pillar Page, ebook, or next marketing campaign is step #1 in the content creation process, and often the most challenging and debated step.
Read More »How to Build Brand Trust with Content Marketing
March 14th, 2018 Posted by Tim Stobierski Marketing No Comment yet
Trust. It’s one of the most important ingredients to a successful brand. But how can brands build trust with the potential buyers, and how can they continue to facilitate trust once they’ve made a sale? Creating valuable, trustworthy content is one way to get there.
Read More »How Marketers Can Create Content That Ranks AND Gets Shared in 2018
March 1st, 2018 Posted by Tim Stobierski Marketing 1 comment
Are you tired of creating content and then watching it do nothing for your business in terms of search and social? We feel you. But that doesn’t mean that you should stop creating content: It simply means that you need to change your focus and create content specifically designed to perform well.
Read More »How to Make Your Monthly Marketing Meetings More Data-Driven
February 28th, 2018 Posted by Sean Henri Analytics No Comment yet
Learn how to make your monthly marketing or management meetings more data-driven with these helpful tips. Discover a framework for defining an organization-wide hierarchy of KPIs, and an agenda for presenting metrics and key insights during monthly reviews in a way that drives action.
Read More »7 Keyword Rank Tracking Alternatives to the Hubspot Keyword Tool
February 13th, 2018 Posted by Tim Stobierski Hubspot No Comment yet
If you are a HubSpot customer using their Keyword tracking tool, then you know by now that the tool is going away. Here are some alternative keyword tracking tools that you can use to strengthen your marketing efforts and make sure you’re focusing on creating the right content for your site.
Read More »Is a Web Analytics Audit Worth It? [Cost, Scope and Benefits]
February 11th, 2018 Posted by Sean Henri Analytics No Comment yet
A web analytics audit is a comprehensive review of the quality of your data, the implementation of your tracking code, and the configuration of your tool. But is it worth it? What will the cost be? How should you scope it? What other considerations should you plan for?
Read More »3 Creative Ways To Fix ‘Soft 404’ Errors On Your Website
February 6th, 2018 Posted by Sean Henri Marketing No Comment yet
A Soft 404 error means that a page on your website is telling the visitor that the page no longer exists, but at the same time you return a 200 response code. Here’s how you can fix the “Submitted URL seems to be a Soft 404” error in Google Search Console to improve your SEO and your visitors’ browsing experience.
Read More »How to Optimize Video with your User’s Experience in Mind
January 31st, 2018 Posted by Tim Stobierski Website Design No Comment yet
Video is everywhere on the web. Incorporating video into your content marketing strategy is a great way to appeal to today’s audience. But if you’re not carefully optimizing your video with user experience in mind, you could be sending signals to Google that make you rank lower in search.
Read More »A Beginner’s Guide to Fixing Errors in the New Google Search Console
January 28th, 2018 Posted by Sean Henri Marketing 27 comments
Google Search Console is a free tool that helps you identify, troubleshoot, and resolve any issues that Googlebot encounters as it crawls your website. Learn about the most common crawl errors and how you can resolve them in this actionable beginner’s guide.
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