The Importance of Aligning Sales and Marketing: Everything You Need to Know

January 9th, 2017 Posted by Sales Enablement No Comment yet Hitting your targets with Marketing and Sales Alignment

If you are a business owner, I’m sure that you’re familiar with competition between your Sales and Marketing teams. This competition leads to rivalry, and rivalry leads to missed sales and decreased revenue because you don’t have everyone in your company working together towards common goals.

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3 Reasons Cold Calling is Killing Your Credibility with Prospects

January 6th, 2017 Posted by Inbound Sales, Sales Enablement No Comment yet Innefective Sales Techniques

It’s no secret that cold calling has gone the way of the dodos, and that we are much better off prioritizing who we contact, and when, in order to make the sales process more efficient. But just in case you need a little kick in the right direction, here are 3 reasons that cold calling is killing your credibility with prospects.

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Annoying Things Salespeople Do on Social Media, and How to Avoid Them

January 4th, 2017 Posted by Sales Enablement No Comment yet Annoying Things Salespeople Do On Social Media

It’s no secret that the sales process has been changing dramatically over the last decade. Buyers are becoming more and more informed, and this, paired with technology that lets them tune out sales pitches they don’t want to hear, has really shifted the power dynamic so that they are in control.

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5 Ways a CRM Can Improve Your Sales Pipeline

January 2nd, 2017 Posted by Sales Enablement No Comment yet Sales Pipeline and your CRM

A Customer Relationship Management program (CRM) is a powerful tool. It keeps information about customers centralized and allows for all sorts of automation, which can severely increase your odds of closing a sale.

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Prioritizing Outreach Efforts: Knowing Who to Call and When to Call Them

January 1st, 2017 Posted by Close Leads Into Customers, Sales Enablement No Comment yet Prioritizing Leads for Follow Up

Knowing which leads to focus on first can be the difference between your business succeeding and failing. In this article we outline a framework to follow that will help you focus your efforts on your best leads first.

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How to Incorporate Social Selling into Your Sales Plan

December 21st, 2016 Posted by Sales Enablement No Comment yet Social Selling

Traditionally, salespeople have only a few avenues of interacting with prospects and generating their own leads. They either cold-call prospects (which is mostly ineffective), wait for marketing to funnel them qualified leads (which, due to poor definitions, doesn’t lead to as many closed sales as it could), or wait for prospects to make the first move by contacting Sales directly.

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Why Videos and Search Engines Go Together Like Peanut Butter and Jelly

December 21st, 2016 Posted by Attract Visitors No Comment yet Video Marketing

Online videos have emerged as one of the most powerful marketing mediums we have today. More than 60% of businesses use videos as their marketing tool.

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Kill the Competition: How Rivalry Between Sales and Marketing Holds Back Goals

December 20th, 2016 Posted by Sales Enablement No Comment yet Sales and Marketing Tug of War

It’s no secret that your sales and marketing teams don’t always get along, but that rivalry is holding back your company goals.

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How to Set Smart Marketing Goals for 2017 [Plus Free Template]

December 7th, 2016 Posted by Analyze My Marketing Efforts, Inbound For Everyone, Marketing Strategy No Comment yet Planning Your SMART Goals

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Use this free template for guidance.

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How to Leverage Content in Your Inbound Marketing Campaign

December 6th, 2016 Posted by Content Marketing, Convert Visitors Into Leads No Comment yet leveragecontent

Having a good content strategy is essential for an effective inbound marketing campaign. Follow these four tips to learn how to guarantee a higher chance of success per each piece of content.

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